Top Three Takeaways From SMASH 2018

Top three takeaways from SMASH 2018

Earlier this month, sales and marketing experts from inside and outside the senior living industry gathered in Chicago, Illinois to share ideas and find solutions at SMASH 2018, the leading sales and marketing summit in senior care.  The event included nearly 50 sessions led by more than 40 illuminating speakers, best-selling authors and leading practitioners.  It was a dynamic opportunity to network with peers, explore real-world scenarios, hear inspirational speakers and discover actionable insights.   

Check out our top three takeaways from the event below:     

1. Sales and marketing professionals in the senior care industry are not only using technology to find leads; they’re also using it as an amenity to appeal to prospects and serve residents.
2. When it comes to digital marketing, it’s unwise to simply do what others are doing.  Rather, it’s essential to focus on and manage one’s own online reputation.   
3. Not all prospective residents are the same.  That’s why it’s important to utilize data as well as buyer personas to understand and empathize with one’s customers in order to do a better job of acquiring and serving them.

These are indeed exciting times for our industry. Up next for Viibrant?…The LeadingAge Annual Meeting & EXPO in Philadelphia on October 28 – 31.  We hope to see you there.

At Viibrant, we empower senior living communities with customizable, market-leading technology.  We also have a heritage in digital marketing. All of this has equipped us to address the demands of a growing population of tech-savvy seniors.  ]